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What's in a Name?

David M Jones
Hardback Book  |  Business Leadership & Management  |  31 Dec 2004
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What's in a Name?/Product Detail/Business Leadership & Management
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This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included.

Title: What's in a Name?

Format: Hardback Book

Release Date: 31 Dec 2004

Author: David M Jones

Sku: 3357107

Catalogue No: 9780765609731

Category: Business Leadership & Management


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