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This book analyses the influence of the German Historical School on institutional economists who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from extensive archival materials, it documents the early intellectual genealogy of marketing science and traces how
Ideal for readers interested in business leadership & management.
Title: Foundations of Marketing Thought
Format: Paperback Book
Release Date: 12 Dec 2019
Author: D.G. Brian Jones
Sku: 3356804
Catalogue No: 9780367876272
Category: Business Leadership & Management
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