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Loyalty Management

Cristina Ziliani
Paperback Book  |  Business Leadership & Management  |  06 Jan 2025
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Loyalty Management/Product Detail/Business Leadership & Management
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In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management. It will guide marketers, business leaders and post graduate students through the changes in marketing thought and practice of Loyalty Management.

Title: Loyalty Management

Format: Paperback Book

Release Date: 06 Jan 2025

Author: Cristina Ziliani

Sku: 3356780

Catalogue No: 9781032510354

Category: Business Leadership & Management


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