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With case studies from a range of industries, this book introduces nonmarket strategic management, offering theories and managerial support for coping with complex business realities created by the intertwined market and nonmarket arenas. It also examines the nonmarket challenges from a global perspective, analysing emerging markets as well as those already well established.
Ideal for readers interested in business leadership & management.
Title: Nonmarket Strategic Management
Format: Paperback Book
Release Date: 22 Jun 2017
Author: Cosmina Lelia Voinea
Sku: 3356765
Catalogue No: 9781138918290
Category: Business Leadership & Management
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