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Nonmarket Strategic Management

Cosmina Lelia Voinea
Paperback Book  |  Business Leadership & Management  |  22 Jun 2017
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Nonmarket Strategic Management/Product Detail/Business Leadership & Management
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With case studies from a range of industries, this book introduces nonmarket strategic management, offering theories and managerial support for coping with complex business realities created by the intertwined market and nonmarket arenas. It also examines the nonmarket challenges from a global perspective, analysing emerging markets as well as those already well established.

Title: Nonmarket Strategic Management

Format: Paperback Book

Release Date: 22 Jun 2017

Author: Cosmina Lelia Voinea

Sku: 3356765

Catalogue No: 9781138918290

Category: Business Leadership & Management

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