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Since the mid-1980s, the development of competitive strategies based on intensive innovation has deeply transformed the design of new products and services. The purpose of this book is to put forward a number of keys for understanding the ongoing dynamics for working professionals in the field of innovation.
Ideal for readers interested in business leadership & management.
Title: Working on Innovation
Format: Paperback Book
Release Date: 12 Aug 2014
Author: Christophe Midler
Sku: 3356586
Catalogue No: 9780415754477
Category: Business Leadership & Management
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