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Qualitative Research Methods in Public Relations and Marketing Communications

Christine Daymon
Hardback Book  |  Business Leadership & Management  |  24 Aug 2010
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Qualitative Research Methods in Public Relations and Marketing Communications/Product Detail/Business Leadership & Management
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This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.

Title: Qualitative Research Methods in Public Relations and Marketing Communications

Format: Hardback Book

Release Date: 24 Aug 2010

Author: Christine Daymon

Sku: 3356566

Catalogue No: 9780415471176

Category: Business Leadership & Management

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