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This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.
Ideal for readers interested in business leadership & management.
Title: Qualitative Research in Marketing and Management
Format: Paperback Book
Release Date: 17 Dec 2024
Author: Chris Hackley
Sku: 3356421
Catalogue No: 9781032557809
Category: Business Leadership & Management
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