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Qualitative Research in Marketing and Management

Chris Hackley
Paperback Book  |  Business Leadership & Management  |  17 Dec 2024
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Qualitative Research in Marketing and Management/Product Detail/Business Leadership & Management
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This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.

Title: Qualitative Research in Marketing and Management

Format: Paperback Book

Release Date: 17 Dec 2024

Author: Chris Hackley

Sku: 3356421

Catalogue No: 9781032557809

Category: Business Leadership & Management


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