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This book draws on a wide range of recent European and North American studies in critical, ethnographic and interpretative traditions of marketing. It highlights the influence of social construction on the study of marketing.
Ideal for readers interested in business leadership & management.
Title: Marketing and Social Construction
Format: Hardback Book
Release Date: 15 Mar 2004
Author: Chris Hackley
Sku: 3356415
Catalogue No: 9780415208598
Category: Business Leadership & Management
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