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Social marketing is generally considered to be what takes place in the domain where human interests override commercial ones. The Promise of Social Marketing examines the potential for social marketing to address local and global issues associated with the human plight, clarifies the philosophies that underpin good practice in social marketing and highlights its pervasive relevance to all human activities.
Ideal for readers interested in business leadership & management.
Title: The Promise of Social Marketing
Format: Hardback Book
Release Date: 26 Jul 2016
Author: Chahid Fourali
Sku: 3356281
Catalogue No: 9781472416858
Category: Business Leadership & Management
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