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Expertly blending theory and practice and highly illustrated with case studies and vignettes, this text, written by leading experts in the field, provides readers with comprehensive coverage of the subject and a wealth of best practice examples.
Ideal for readers interested in business leadership & management.
Title: Essentials of Corporate Communication
Format: Hardback Book
Release Date: 27 Feb 2007
Author: Cees B.M. Van Riel
Sku: 3356266
Catalogue No: 9780415328265
Category: Business Leadership & Management
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