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Strategic International Marketing

Carl Arthur Solberg
Hardback Book  |  Business Leadership & Management  |  03 Jun 2024
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Strategic International Marketing/Product Detail/Business Leadership & Management
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Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly.

Title: Strategic International Marketing

Format: Hardback Book

Release Date: 03 Jun 2024

Author: Carl Arthur Solberg

Sku: 3356154

Catalogue No: 9781032467726

Category: Business Leadership & Management

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