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Public Relations and the Corporate Persona

Burton St. John Iii
Paperback Book  |  Business Leadership & Management  |  12 Dec 2019
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Public Relations and the Corporate Persona/Product Detail/Business Leadership & Management
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Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen.This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to

Title: Public Relations and the Corporate Persona

Format: Paperback Book

Release Date: 12 Dec 2019

Author: Burton St. John Iii

Sku: 3356119

Catalogue No: 9780367874650

Category: Business Leadership & Management

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