Applied Concept Mapping

Supported by business application case studies, this book offers an accessible introduction to the theory, methods, and application of Concept Mapping in business and government. The case studies illustrate applications across a range of industries, including engineering, product development, defense, and healthcare. The authors provide access to a free download of CmapTools, courtesy of the Institute for Human and Machine Cognition, to enable readers to create and share their own Concept Maps. The book includes examples from the U.S., Canada, Australia, Spain, Brazil, Scotland, and The Netherlands.

Ideal for readers interested in business leadership & management.