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Contemporary Consumption, Consumers and Marketing

Brendan Canavan
Paperback Book  |  Business Leadership & Management  |  29 Dec 2020
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Contemporary Consumption, Consumers and Marketing explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory. It also considers how such major changes affect consumer societies, cultures, and individuals, especially those from gens Y and Z.

Title: Contemporary Consumption, Consumers and Marketing

Format: Paperback Book

Release Date: 29 Dec 2020

Author: Brendan Canavan

Sku: 3356026

Catalogue No: 9780367820947

Category: Business Leadership & Management

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