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Contemporary Consumption, Consumers and Marketing explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory. It also considers how such major changes affect consumer societies, cultures, and individuals, especially those from gens Y and Z.
Ideal for readers interested in business leadership & management.
Title: Contemporary Consumption, Consumers and Marketing
Format: Paperback Book
Release Date: 29 Dec 2020
Author: Brendan Canavan
Sku: 3356026
Catalogue No: 9780367820947
Category: Business Leadership & Management
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