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Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer.
Ideal for readers interested in business leadership & management.
Title: Marketing for Cultural Organizations
Format: Hardback Book
Release Date: 25 Jun 2013
Author: Bonita M. Kolb
Sku: 3356006
Catalogue No: 9780415626958
Category: Business Leadership & Management
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