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Absolute Essentials of Marketing Research

Bonita M. Kolb
Hardback Book  |  Business Leadership & Management  |  29 Dec 2021
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Absolute Essentials of Marketing Research/Product Detail/Business Leadership & Management
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This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.

Title: Absolute Essentials of Marketing Research

Format: Hardback Book

Release Date: 29 Dec 2021

Author: Bonita M. Kolb

Sku: 3356002

Catalogue No: 9780367760335

Category: Business Leadership & Management

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