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Marketing Strategy for the Creative and Cultural Industries

Bonita Kolb
Paperback Book  |  Business Leadership & Management  |  17 Sep 2020
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Marketing Strategy for the Creative and Cultural Industries/Product Detail/Business Leadership & Management
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This refreshed and updated textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.

Title: Marketing Strategy for the Creative and Cultural Industries

Format: Paperback Book

Release Date: 17 Sep 2020

Author: Bonita Kolb

Sku: 3356001

Catalogue No: 9780367419776

Category: Business Leadership & Management

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