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Managing and Marketing Radical Innovations

Birgitta Sandberg
Hardback Book  |  Business Leadership & Management  |  07 Feb 2008
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Managing and Marketing Radical Innovations/Product Detail/Business Leadership & Management
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This book focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms.

Title: Managing and Marketing Radical Innovations

Format: Hardback Book

Release Date: 07 Feb 2008

Author: Birgitta Sandberg

Sku: 3355960

Catalogue No: 9780415433075

Category: Business Leadership & Management

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