Women and Entrepreneurship

Women and Entrepreneurship comes from two authors with especially rich experience in this field of research. Beatrice Avolio and Mirjana Radovi-Markovi profile women entrepreneurs and consider their motivations, together with the obstacles and challenges that they face and often overcome. A focus on emerging forms of entrepreneurship leads to a concentration on what is happening in newly developing economies, with a major case study set in a South American context. The authors deal with how rural entrepreneurship, virtual entrepreneurship, and project-based and home-based businesses lend themselves to providing opportunities for women. The authors’ findings reveal that increased participation of women in business leadership is imposing a new behavioural style on businesses; and that particularly female kinds of durability, persistence and intuition are producing business advantage. This book clearly identifies success factors and proposes guidelines for the benefit of female entrepreneurs, female-led businesses, and businesses in general.

Ideal for readers interested in business leadership & management.