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Consumer Profiles (RLE Consumer Behaviour)

Barrie Gunter
Hardback Book  |  Business Leadership & Management  |  26 Nov 2014
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Consumer Profiles (RLE Consumer Behaviour)/Product Detail/Business Leadership & Management
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Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

Title: Consumer Profiles (RLE Consumer Behaviour)

Format: Hardback Book

Release Date: 26 Nov 2014

Author: Barrie Gunter

Sku: 3355786

Catalogue No: 9781138832459

Category: Business Leadership & Management

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