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Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.
Ideal for readers interested in business leadership & management.
Title: Representing Consumers
Format: Hardback Book
Release Date: 24 Sep 2004
Author: Barbara Stern
Sku: 3355782
Catalogue No: 9780415184137
Category: Business Leadership & Management
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