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Strategic Brand Management in Higher Education

Bang Nguyen
Hardback Book  |  Business Leadership & Management  |  21 Feb 2019
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Strategic Brand Management in Higher Education/Product Detail/Business Leadership & Management
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This book is unique in providing a composite overview of strategy, planning and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and across a range of higher education institutions.

Title: Strategic Brand Management in Higher Education

Format: Hardback Book

Release Date: 21 Feb 2019

Author: Bang Nguyen

Sku: 3355752

Catalogue No: 9780367139421

Category: Business Leadership & Management

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