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Consumer Behaviour and Digital Transformation

Ayantunji Gbadamosi
Hardback Book  |  Business Leadership & Management  |  11 Mar 2024
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Consumer Behaviour and Digital Transformation/Product Detail/Business Leadership & Management
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This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.

Title: Consumer Behaviour and Digital Transformation

Format: Hardback Book

Release Date: 11 Mar 2024

Author: Ayantunji Gbadamosi

Sku: 3355732

Catalogue No: 9781032149752

Category: Business Leadership & Management

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