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This book develops a simple framework and a non-technical approach to help the reader understand, digest and analyse data, and produce meaningful analytics to take informed decisions. It will support value creation within businesses, from customer care to product innovation, from sales and marketing to operational performance.
Ideal for readers interested in business leadership & management.
Title: Big Data for Managers
Format: Hardback Book
Release Date: 12 Dec 2018
Author: Atal Malviya
Sku: 3355709
Catalogue No: 9781138593060
Category: Business Leadership & Management
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