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Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
Ideal for readers interested in business leadership & management.
Title: Emotion and Reason in Consumer Behavior
Format: Hardback Book
Release Date: 09 Jan 2006
Author: Arjun Chaudhuri
Sku: 3355652
Catalogue No: 9780750679763
Category: Business Leadership & Management
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