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Organizational Reputation in the Public Sector

Arild Wraas
Paperback Book  |  Business Leadership & Management  |  25 Oct 2018
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A strong reputation is an asset of importance that no agency can afford to neglect, as it gives power and access to critical resources. However, it must be built, maintained, and protected. This volume critically analyzes the significance of reputation and branding-related activities in the public sector, paying special attention to strategies, with case studies covering countries such as Norway, Sweden, Denmark, Australia, Israel, and the United States.

Title: Organizational Reputation in the Public Sector

Format: Paperback Book

Release Date: 25 Oct 2018

Author: Arild Wraas

Sku: 3355650

Catalogue No: 9781138624085

Category: Business Leadership & Management

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