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Strategic Brand Management In and Through Sport

Argyro Elisavet Manoli
Hardback Book  |  Business Leadership & Management  |  12 Feb 2025
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Strategic Brand Management In and Through Sport/Product Detail/Business Leadership & Management
$304.99

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This book explores strategic brand management both in and through sport, thus helping in deepening our understanding of this promising field, while offering directions for future research in the area. The chapters in this book were originally published in Journal of Strategic Marketing.

Title: Strategic Brand Management In and Through Sport

Format: Hardback Book

Release Date: 12 Feb 2025

Author: Argyro Elisavet Manoli

Sku: 3355643

Catalogue No: 9781032968278

Category: Business Leadership & Management


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