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Coving the ‘hot topic’ of the consumption experience in an accessible manner and from a unique industry perspective which is not used in any other book, this innovative account of consumption experience is written by European leaders in the field.
Ideal for readers interested in business leadership & management.
Title: Consuming Experience
Format: Paperback Book
Release Date: 07 Dec 2006
Author: Antonella Caru
Sku: 3355612
Catalogue No: 9780415382441
Category: Business Leadership & Management
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