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Macro-Social Marketing Insights

Ann-Marie Kennedy
Paperback Book  |  Business Leadership & Management  |  31 Mar 2021
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Macro-Social Marketing Insights/Product Detail/Business Leadership & Management
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This book provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and implementing macro-level change are presented.

Title: Macro-Social Marketing Insights

Format: Paperback Book

Release Date: 31 Mar 2021

Author: Ann-Marie Kennedy

Sku: 3355580

Catalogue No: 9780367785475

Category: Business Leadership & Management

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