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Digital Public Relations and Marketing Communication Trends in Africa

Anne W. Njathi
Hardback Book  |  Business Leadership & Management  |  07 Jun 2024
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Digital Public Relations and Marketing Communication Trends in Africa/Product Detail/Business Leadership & Management
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The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. The book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of technology in the continent.

Title: Digital Public Relations and Marketing Communication Trends in Africa

Format: Hardback Book

Release Date: 07 Jun 2024

Author: Anne W. Njathi

Sku: 3355565

Catalogue No: 9781032689616

Category: Business Leadership & Management


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