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Country-of-Origin Effect in International Business

Anna Grudecka
Paperback Book  |  Business Leadership & Management  |  30 Jan 2025
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Country-of-Origin Effect in International Business/Product Detail/Business Leadership & Management
$82.99

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This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.

Title: Country-of-Origin Effect in International Business

Format: Paperback Book

Release Date: 30 Jan 2025

Author: Anna Grudecka

Sku: 3355505

Catalogue No: 9781032537900

Category: Business Leadership & Management

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