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Country-of-Origin Effect in International Business

Anna Grudecka
Hardback Book  |  Business Leadership & Management  |  24 Oct 2023
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Country-of-Origin Effect in International Business/Product Detail/Business Leadership & Management
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This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.

Title: Country-of-Origin Effect in International Business

Format: Hardback Book

Release Date: 24 Oct 2023

Author: Anna Grudecka

Sku: 3355504

Catalogue No: 9781032537870

Category: Business Leadership & Management

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