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Driving Consumer Engagement in Social Media

Anna Bianchi
Paperback Book  |  Business Leadership & Management  |  01 Aug 2022
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Driving Consumer Engagement in Social Media/Product Detail/Business Leadership & Management
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Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective marketing communications in social media for different brand types and in different geographic markets.

Title: Driving Consumer Engagement in Social Media

Format: Paperback Book

Release Date: 01 Aug 2022

Author: Anna Bianchi

Sku: 3355495

Catalogue No: 9780367646226

Category: Business Leadership & Management

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