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Driving Consumer Engagement in Social Media

Anna Bianchi
Hardback Book  |  Business Leadership & Management  |  11 Dec 2020
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Driving Consumer Engagement in Social Media/Product Detail/Business Leadership & Management
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Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective marketing communications in social media for different brand types and in different geographic markets.

Title: Driving Consumer Engagement in Social Media

Format: Hardback Book

Release Date: 11 Dec 2020

Author: Anna Bianchi

Sku: 3355494

Catalogue No: 9780367613105

Category: Business Leadership & Management

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