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Value First, Then Price

Andreas Hinterhuber
Paperback Book  |  Business Leadership & Management  |  28 Dec 2021
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Value First, Then Price/Product Detail/Business Leadership & Management
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Value-based pricing—pricing a product or service according to its value to the customer rather than its cost—is the most effective and profitable pricing strategy. This innovative collection proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases.

Title: Value First, Then Price

Format: Paperback Book

Release Date: 28 Dec 2021

Author: Andreas Hinterhuber

Sku: 3355336

Catalogue No: 9781032012124

Category: Business Leadership & Management

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