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Case Studies in Crisis Communication

Amiso M. George
Hardback Book  |  Business Leadership & Management  |  19 Mar 2012
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Case Studies in Crisis Communication/Product Detail/Business Leadership & Management
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Case Studies in Crisis Communication: International Perspectives on Hits and Misses was organized to fill the gap for a much-needed textbook in case studies in crisis communication from international perspectives. The events of September 11, 2001, other major world crises, and the ongoing macroeconomic challenges of financial institutions,  justify the need for this book. While existing textbooks on the subject focus on U.S. corporate cases, they may not appeal equally to students and practitioners in other countries, hence the need to analyze cases from the United States and from other world regions.

Title: Case Studies in Crisis Communication

Format: Hardback Book

Release Date: 19 Mar 2012

Author: Amiso M. George

Sku: 3355261

Catalogue No: 9780415889896

Category: Business Leadership & Management


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