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Social media and participatory culture mean that fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet these fans cannot be defined using current theory and discourse. This original collection attempts to address this deficit by exploring the concepts of these interactive, engaged publics, and seeks to open up the complexities of establishing and maintaining relationships in fan-created communities.
Ideal for readers interested in business leadership & management.
Title: Public Relations and Participatory Culture
Format: Hardback Book
Release Date: 17 Mar 2016
Author: Amber Hutchins
Sku: 3355251
Catalogue No: 9781138787728
Category: Business Leadership & Management
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