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People and Products

Allan J. Kimmel
Hardback Book  |  Business Leadership & Management  |  16 Mar 2015
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People and Products/Product Detail/Business Leadership & Management
$151.19  was $188.99

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By examining the interface between consumer behaviour and new product development, People and Products: Consumer Behaviour and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. This exciting volume is relevant to students of marketing, consumer behaviour, product development, technology, engineering, design and brand management.

Title: People and Products

Format: Hardback Book

Release Date: 16 Mar 2015

Author: Allan J. Kimmel

Sku: 3355224

Catalogue No: 9781138812246

Category: Business Leadership & Management

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