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Strategic Innovation

Allan Afuah
Paperback Book  |  Business Leadership & Management  |  17 Feb 2009
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Strategic Innovation/Product Detail/Business Leadership & Management
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Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book shows that innovation is not simply about developing new technologies into new products or services, but often, about finding new models for doing business in the face of change.

Title: Strategic Innovation

Format: Paperback Book

Release Date: 17 Feb 2009

Author: Allan Afuah

Sku: 3355220

Catalogue No: 9780415997829

Category: Business Leadership & Management

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