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Doing Marketing Research

Alison Lawson
Hardback Book  |  Business Leadership & Management  |  31 Mar 2025
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Doing Marketing Research/Product Detail/Business Leadership & Management
$367.99

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Traditional research methods in marketing can be illuminating, but all too often fail to provide the depth of understanding that organisations need to anticipate market needs. Doing Marketing Research enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions.

Title: Doing Marketing Research

Format: Hardback Book

Release Date: 31 Mar 2025

Author: Alison Lawson

Sku: 3355201

Catalogue No: 9781032972275

Category: Business Leadership & Management

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