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Alternative Market Research Methods

Alison Lawson
Hardback Book  |  Business Leadership & Management  |  20 Sep 2016
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Alternative Market Research Methods/Product Detail/Business Leadership & Management
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Alternative Market Research Methods explains non-mainstream and alternative research methods in market research simply and practically, demonstratinghow they can yield a greater depth of understanding and facilitate innovative research design.

Title: Alternative Market Research Methods

Format: Hardback Book

Release Date: 20 Sep 2016

Author: Alison Lawson

Sku: 3355199

Catalogue No: 9781138843714

Category: Business Leadership & Management

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