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Islam, Marketing and Consumption

Aliakbar Jafari
Paperback Book  |  Business Leadership & Management  |  28 Mar 2019
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Islam, Marketing and Consumption/Product Detail/Business Leadership & Management
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Reflecting on various unheard and emerging critical voices from the Muslim world, this book provides critical insights on how, if and why Islam matters to marketing theory and practice. This insightful collection is relevant to those interested in marketing, consumer behaviour, Islamic studies, cultural studies and sociology.

Title: Islam, Marketing and Consumption

Format: Paperback Book

Release Date: 28 Mar 2019

Author: Aliakbar Jafari

Sku: 3355179

Catalogue No: 9780367279219

Category: Business Leadership & Management

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