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Islam, Marketing and Consumption

Aliakbar Jafari
Hardback Book  |  Business Leadership & Management  |  18 Jan 2016
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Islam, Marketing and Consumption/Product Detail/Business Leadership & Management
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This book seeks to reflect various unheard and emerging critical voices from within the Muslim world, providing critical insights on how, if and why Islam matters to marketing theory and practice. This insightful collection will be of interest to those interested in marketing, consumer behaviour, Islamic studies, cultural studies and sociology.

Title: Islam, Marketing and Consumption

Format: Hardback Book

Release Date: 18 Jan 2016

Author: Aliakbar Jafari

Sku: 3355178

Catalogue No: 9780415746946

Category: Business Leadership & Management

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