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An Introduction to Social Media Marketing is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text, Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a a lighter, hands-on approach that is perfect for shorter courses and additional reading.
Ideal for readers interested in business leadership & management.
Title: An Introduction to Social Media Marketing
Format: Hardback Book
Release Date: 10 Dec 2014
Author: Alan Charlesworth
Sku: 3355001
Catalogue No: 9780415856164
Category: Business Leadership & Management
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