Why is it so hard to stick with the choices we want to make? We decide to be healthier, but snack all afternoon. We resolve to prioritise family time, but end up working late into the evening. Change is hard - even when we really want, or need, to make it. In this book, award-winning brain researcher Emily Falk explores the cause of this dilemma - and how to overcome it. There is a disconnect between our biggest and most important goals and what our brains often prioritise in our daily decision-making. Learning to bridge this gap allows us to make different choices, and inspire others to do the same. Combining cutting-edge science with practical insight, this book shows how we can work more strategically with the value calculations in our brains to embrace new activities and behaviours, connect more meaningfully with others, and become more effective and innovative leaders. This is a groundbreaking guide to finding new possibilities in our daily choices - and the lives we ultimately make with them.