fbcc
MENU

Existing Members

Email *
Password *

New to Sanity?

   SHOP BY DEPARTMENT   

Your Brain Is Playing Tricks On You

Albert Moukheiber
Paperback Book  |  Psychology  |  01 Aug 2023
No reviews yet Write A Review
Description Details
Your Brain Is Playing Tricks On You/Product Detail/Psychology
$23.99  was $29.99

In Stock at Supplier. Ships within 5-10 Business Days.

24 ELITE Points earned with this purchase! Earn 250 for a $10 Reward!
Not an ELITE Member? Join ELITE here


Buy Now & Pay Later With

PayPal Afterpay Zip Klarna

Shipping - See delivery options.
Postcode:
Quantity:
 

Why are we often convinced that we're right even when we're wrong?
Why are we jealous, or paranoid, even when we have absolutely no reason to be?
Why is it so easy for fake news to spread around the globe and fool us?

It's because we don't see the world as it is, rather we reconstruct it in our mind. Reality is way too complex and multiple to be apprehended by our capacities of attention, which are quite limited, as well as our brain abilities. That is why our perception of the world is subjective and various elements influence the way we acquire knowledge and form opinions. Our brain is recreating the world in its own way most of the time for our own good: how hard would it be if, before making a choice, we had to know about all the options available in a given situation? It would take us forever to choose an item of clothing in a store, or a meal in a restaurant! Luckily, our brain can estimate: even if it makes us imperfect and subject to illusion, delusion and error, it allows us to reconstruct the world as we know it, and live in it.

However, these very useful mechanisms can sometimes mislead us and have a rather negative impact on our actions, beliefs and opinions: when our brain behaves that way, we say it is biased. Albert Moukheiber gives us tips and tricks to fight against these cognitive biases the first one being not to trust ourselves too much and to always doubt our thinking processes, especially in this era where social networks spread information like an epidemic. In this book, filled with multiple examples from our daily lives and psychosocial experiments, Moukheiber explores the building blocks of our perception, cognition and behaviour, which are involved in acquiring knowledge or forming opinions.

Title: Your Brain Is Playing Tricks On You

Format: Paperback Book

Release Date: 01 Aug 2023

Author: Albert Moukheiber

Sku: 3301499

Catalogue No: 9781915054708

Category: Psychology


customer promise
sanity icon Help you find exactly what you are looking for, even if you aren't sure yourself!
sanity icon Track down the hard to find as quickly as possible - if it's available, we will get it!
sanity icon Deliver fast and friendly service to every customer.
sanity icon Provide you with the hottest, the latest and a great range.
sanity icon And if you're not satisified, you can exchange or with a receipt, get your money back - no questions asked!