The Shift is an entrepreneurial fable that follows Daniel, a young dentist who buys a dental practice and quickly realizes he's in for more than he bargained for.

Through a chance meeting with Jack, an elderly patient and former business executive, he learns the keys to success. By working on his own health and leadership, Daniel starts to tackle the main systems that will help him through his business journey, including setting his vision, getting his operations in order, finding the right team members, and learning the financial side of the business. With Jack's mentorship, Daniel shifts his understanding of what it means to be successful and finds that his business can serve his needs and help him reach his goals.

The Shift helps young business owners deal with the daily struggles of business ownership, balancing the routine tasks with the leadership needed from the CEO and owner.