"I'm not good enough." "Not smart enough." "Not talented enough." We all do it. Belittling who we are, what we do, what we stand for-often without realizing it. And it's stuck on a loop. Shifting your self-talk is a two-part process: shifting your self, and shifting your talk. "Whether it's affirmations or some other word-based strategy, you're usually encouraged to jump to the talk part," says Katie Horwitch, founder of WANT: Women Against Negative Talk. "But to make real, lasting changes, you must start with what's at the heart of your self-talk: the self part." Want Your Self guides you through the journey of shifting your negative self-talk by focusing on three steps: finding, being, and staying yourself in this complex world. By taking a microscope to the everyday moments that define your narratives and unpacking your emotional DNA, Horwitch helps you sift through years of pretending and perfecting to unearth the strength in who you were all along. "Shifting your self-talk doesn't start by finding nicer words," she says. "It starts by finding a truer you."