The Fvs Atlas

Explore the ever-evolving landscape of brand identity design with The FVS Atlas - Flexible Visual Systems from (Almost) All Over the World. Serving as the much-anticipated follow-up to Dr Martin Lorenz's 2021 release on the subject-Flexible Visual Systems - The Design Manual for Contemporary Visual Identities- this new book expands on his foundational principles with system-based design approaches that adapt seamlessly across various formats, channels, and messages. Besides drawing on his expertise and extensive doctoral research at the University of Barcelona, The FVS Atlas also features real-world examples and insights from over 100 leading designers worldwide to complement the theoretical framework. Brought to you by TwoPoints.Net, the curators and editors of the compelling variable typeface compendium On the Road to Variable (2019), this new book comprises an extensive introduction, a substantial showcase of form-based and transformation-based systems, as well as four in-depth case studies in a Q&A format. It is a go-to resource for designers looking to craft identities that extend beyond traditional approaches and media in helping brands resonate better with their customers and stand out from the crowd.