The logos featured in 'Letters As Symbols' are a combination of work made by the greatest of all time and of work by contemporary known and unknown designers or agencies. Looking purely at the aesthetics of these logos, they are all equal and have the qualities a good logo must have. Because Paul and I did not want to make a distinction between famous and non-famous designers, the logos are arranged in a non-specific way. The only order that is used is the alphabetical order per letter. This gives you the possibility of being surprised to see the same level of quality between some of the respected leaders and the less known designers.